What is digital marketing? Digital marketing is the use of online channels to reach and engage with customers. This includes using websites, social media, email marketing, and paid advertising to promote your business and its products or services. Digital marketing…
Introduction Online reputation management is the process of managing the information that is available about you online. This includes your personal information, your professional information, and your business information. It is important to manage your online reputation because what people…
Introduction Location-based marketing is a type of marketing that uses the geographic location of a customer to deliver relevant and personalized messages. This can be done through a variety of channels, such as email, SMS, social media, and online advertising.…
Introduction Sustainable marketing is a type of marketing that takes into account the environmental and social impact of a business’s marketing activities. It is about creating a positive impact on the environment and society while still achieving business goals. Sustainable…
Introduction Community engagement is the process of involving people in the activities and decisions that affect their community. It is a way to build relationships, create dialogue, and solve problems together. Community engagement is important because it can help to…
Twitter for Small Businesses Twitter is a social media platform that can be used to connect with customers, promote products or services, and drive traffic to your website. It is a powerful tool for small businesses, but it is important…
Local Business Outreach Local business outreach is a marketing strategy that involves reaching out to potential customers in a specific geographic area. This can be done through a variety of channels, such as social media, email marketing, and paid advertising.…
What is SEO? SEO stands for search engine optimization. It is the process of improving the ranking of a website in search engine results pages (SERPs) so that it can be found more easily by people who are searching for…
Boost Your Business with a Suite of Free Promotional Tools In the ever-evolving landscape of small business, staying ahead of the curve often means leveraging the right tools to boost your brand. The good news? You don’t need deep pockets…
